Sketch for Advert - Demon Energy

• What audience is the ad targeting? 
   Teenagers

• What technique does the ad use? 
  It is not using very good techniques. 

• Why do you think these techniques were chosen for this target audience?
  They were not using proper techniques as it wasn't effective.

• What does the ad suggest or say about the product or service? 
   It is saying it is not the best but you should still buy it. 

• What does the ad say about the people who buy the product or the service? 
   They say that its not bad

• Was the ad successful? Why/ Why not?
  No, it didnt use any techniques and it wasn't colorful and it didn't make you want to buy it.

• What audience is the ad targeting? 
   Teenagers

• What technique does the ad use? 
  It was using eye-catching and use of celebrities and call to action.

• Why do you think these techniques were chosen for this target audience?
  So that they were more interested to buying it.

• What does the ad suggest or say about the product or service? 
   They are saying it is the best thing ever.

• What does the ad say about the people who buy the product or the service? 
   That its great and it is the new way to move around.

• Was the ad successful? Why/ Why not?
yes,  it was eye-catching and it had use of celebrities and it was telling you a good price and overall it was better than the other one.

Newspaper
Newspaper advertising can promote your business to a wide range of customers. Display advertisements are placed throughout the paper, while classified listings are under subject headings in a specific section.
You may find that a combination of advertising in your state/metropolitan newspaper and your local paper gives you the best results.
Magazine
Advertising in a specialist magazine can reach your target market quickly and easily. Readers (your potential customers) tend to read magazines at their leisure and keep them for longer, giving your advertisement multiple chances to attract attention. Magazines generally serve consumers (by interest group e.g. women) and trade (industry/business type e.g. hospitality).
If your products need to be displayed in colour then glossy advertisements in a magazine can be ideal - although they are generally more expensive than newspaper advertisements.
Magazines do not usually serve a small area such as a specific town. If your target market is only a small percentage of the circulation, then advertising may not be cost-effective.
Radio
Advertising on the radio is a great way to reach your target audience. If your target market listens to a particular station, then regular advertising can attract new customers.
However, sound has its limitations. Listeners can find it difficult to remember what they have heard and sometimes the impact of radio advertising is lost. The best way to overcome this is to repeat your message regularly - which increases your costs significantly. If you cannot afford to play your advertisement regularly, you may find that radio advertising does not generate strong results.
Television
Television has an extensive reach and advertising this way is ideal if you cater to a large market in a large area. Television advertisements have the advantage of sight, sound, movement and colour to persuade a customer to buy from you. They are particularly useful if you need to demonstrate how your product or service works.
Producing a television advertisement and then buying an advertising slot is generally expensive. Advertising is sold in units (e.g. 20, 30, 60 seconds) and costs vary according to:

• the time slot

• the television programme

• whether it is metro or regional

• if you want to buy spots on multiple networks.

Directories
Directories list businesses by name or category (e.g. Yellow Pages phone directories). Customers who refer to directories have often already made up their mind to buy - they just need to decide who to buy from.
The major advantage of online directories over print directories is that if you change your business name, address or telephone number, you can easily keep it up to date in the directory. You can also add new services or information about your business.
If your target market uses print and online directories, it may be useful to advertise in both, although print directories are being used less.
Outdoor and transit
There are many ways to advertise outside and on-the-go. Outdoor billboards can be signs by the road or hoardings at sport stadiums. Transit advertising can be posters on buses, taxis and bicycles. Large billboards can get your message across with a big impact. If the same customers pass your billboard every day as they travel to work, you are likely to be the first business they think of when they want to buy a product.
Even the largest of billboards usually contain a limited amount of information; otherwise, they can be difficult to read. Including your website address makes it easy for customers to follow up and find out more about your business. Outdoor advertising can be very expensive especially for prime locations and supersite billboards.
Direct mail, catalogues and leaflets
Direct mail means writing to customers directly. The more precise your mailing list or distribution area, the more of your target market you will reach. A direct mail approach is more personal, as you can select your audience and plan the timing to suit your business. A cost effective form of direct mail is to send your newsletters or flyers electronically to an email database. Find out more about direct mail.
Catalogues, brochures and leaflets can also be distributed to your target area. Including a brochure with your direct mail is a great way to give an interested customer more information about your products and services.
Online
Being on the internet can be a cost-effective way to attract new customers. You can reach a global audience at a low cost. Many customers research businesses online before deciding whom to buy from.
A well-designed website can entice customers to buy from you. There are a number of ways you can promote your business online via paid advertising or to improve your search engine rankings. Learn more about doing business online.
Other ways to advertise your business online include promoting your products or services on social media sites, blogs and search engines and other websites that your target audience visits.
Product Advertising
Product advertising communicates the features and benefits of a product to customers and prospects. Companies use product advertising when they want to launch new products, announce changes to existing products or increase sales of those products. Product advertisements must reflect the interests of the target audience. An advertiser developing a campaign for a food product, for example, would create messages and select media that appeal to a wide consumer audience. A campaign for a business product, such as a machine tool, would use media that appeal to different groups influencing the decision to buy, including plant managers, production engineers and finance directors.
Corporate Advertising
Corporate advertising campaigns play an important part in business-to-business marketing, particularly for companies trying to win a major sale or contract. Prospects evaluate the company as well as the product when they are choosing a supplier. They look for suppliers that have the capability to deliver quality products on time. Corporate advertising helps to build confidence among customers and prospects by communicating messages about your company’s capability and resources, your market position and financial stability.
Related Reading: The Best Letter Types for AdvertisingDirect Response Advertising
Direct response advertising encourages prospects to register their details, typically in return for an incentive offer, such as a free gift, special discount or a copy of a business report for business prospects. The advertisement includes a response mechanism, such as a reply coupon, telephone number, email address or website address. The information that you capture from responses provides leads that your sales force or telemarketing team can follow up to create news sales opportunities. You can also use direct response advertising to sell products directly to customers. Include information on the product, together with a price and contact details for ordering the product.
Financial Advertising
Financial advertising can help your company attract funds if you are planning to grow your business or make a major investment. Advertising in the financial or business sections of newspapers and magazines can raise awareness of your company among analysts, shareholders, potential investors and advisers. Publishing financial results, together with important developments, such as major contracts or new product launches, keeps your audience up to date with the company’s performance.

References:
https://www.business.qld.gov.au/business/running/marketing/advertising/advertising-types
http://smallbusiness.chron.com/different-types-advertising-56054.html